RAE Headquarters
Vision & Values
​Together We Evolve,
Excellence Powered by People.
Our tagline emphasizes the central role of individuals and teams in driving success. It highlights the importance of collaboration, where each person contributes to the collective growth and evolution of the company. By investing in our people’s potential and fostering strong connections with our partners, we create a thriving ecosystem where excellence flourishes. It underscores that the heart of our company's progress lies in the strength, talent, and dedication of the people behind it.​​
Our Vision
A vision defines our goal for the future.
To be the heart of our community’s progress — empowering our people, delighting our customers, and relentlessly innovating to become a top workplace and the most sought-after brand in our industry.
Our Mission
A mission defines what we do and why.
RAE empowers its people and partners through exceptional experiences, continuous innovation, and flawless execution to deliver industry-leading solutions and build a better future for everyone.
Our Core Values
Values are the non-negotiable beliefs and behaviors that shape your culture and decisions.
Hover over each value to explore what it represents and how it shows up in our everyday work.
Excellence
We strive to deliver exceptional quality in our work, our processes, and our outcomes. Excellence is not a goal—it is our standard.
Evolution
We embrace change, innovation, and continuous improvement. Growth is essential to staying relevant, resilient, and forward-thinking.
Honor
We act with integrity, respect, and honesty in every interaction. Honor means doing the right thing, even when no one is watching.
Discipline
We operate with consistency, accountability, and attention to detail. Discipline ensures safety, reliability, and long-term success.
Fun
We believe work should be engaging and rewarding. Fun fosters connection, creativity, and a positive environment where people enjoy what they do.
Service
We serve our customers and communities with commitment and care. Service is the foundation of strong relationships and lasting impact.
Executive Leadership
Our executive team sets the strategic direction of RAE while reinforcing the values that define who we are. With deep industry expertise and a commitment to continuous improvement, they lead with integrity, accountability, and a focus on long-term impact.
Our Guiding Principles
Guiding Principles define the actionable philosophies that help your team navigate decisions and embody the mission and values of the organization.
People Are the Heart of RAE
People
We’re in the business of bettering lives. RAE is an integral part of the greater industrial landscape of America, and we are active contributors to the American Dream. As a result, we invest in the
lives of the people who keep our business thriving so that they too can excel, personally and professionally. Our people are our top priority. We create a premier employee experience by providing opportunities for growth, rewarding excellence, acting on feedback, developing leaders, and cultivating excitement as we build something extraordinary together.
Delivering An Exceptional Experience to Our Partners
Customer Service
While we engineer and manufacture premier equipment, our greatest differentiator is in the
world-class customer experience and quality solutions we’re committed to delivering to every
partner. We build products that are made to last, raise the bar on performance, and exceed our
partners’ expectations. The RAE experience goes beyond the product; we create relationships
built on trust because, with us, it’s more than a transaction. We go above and beyond for our
partners, treating them with the same respect and care we expect from others, because that’s
the key to lifelong clients.
We Win When We Work Together
Team
We serve one another with the same energy that we serve our partners. For the benefit of others,
we seek feedback and respectfully challenge each other to be better every day. Working as one
team, each department operates like the gears of an engine, working together as if our success
depends on it, because it does. When something isn’t perfect, we don’t blame; we each take
responsibility, and we look for solutions together. We are each other’s strongest allies and
greatest coaches. We all take responsibility for the whole team, no matter our role, because we
are only as strong as our weakest link.
Excellence Beyond Expectation
Quality and Execution
We execute to exceed expectations, approaching each task with urgency, precision, and
discipline to ensure everything we create is of the highest quality. Our attention to detail reflects
our unwavering commitment to being the best. When we commit to something, each of us does
our part to see it through – because “won’t” is not in our vocabulary.
We are intentional and action-oriented, creating strategic plans and taking action. Maintaining an
attitude of continuous improvement, we seek feedback and use data to drive decisions. And to
hold ourselves accountable, we establish goals, develop measurements, and track progress. We
push ourselves to achieve excellence every time - and when we don’t exceed expectations, we
figure out why and fix it fast. On our mission to create world-class solutions, we value those who
take ownership of their work, hold themselves to high standards, and inspire others to do the
same. At RAE, excellence is not the goal; it’s the standard.
Evolve On Purpose
Evolution and Innovation
Embracing a state of proactive evolution, we lead the charge, staying ahead of the curve and shaping what comes next. We seek out feedback, explore new ideas, conduct research, and harness data to forge new paths forward. We constantly assess ourselves and challenge what we know. Whether refining processes or pioneering new solutions, we stay focused on the future and make the changes necessary to evolve. Innovation at RAE transcends roles and functions
—every team member contributes because we know diversity is fuel for creativity. We value unique perspectives, smart risk-takers, and those who create solutions that move us forward. Resilient in our pursuit, we recognize that every success and every challenge drives us closer to our vision.